About Us

South Valley is a local company specialising in the import, export and wholesale of household products including bathroom ware, kitchenware, vacuum flasks and other items.

Incorporated in 1971, the foresight of its founder, passion of the entire team and corporate culture of customer service and product excellence have led to South Valley’s growth into an established name in the industry, with a three-storey warehouse in Ubi and a XX-strong delivery fleet. We have since expanded our operations to become a key supplier and distributor of household and kitchen accessories to major supermarkets as well as renowned retail outlets in Singapore.

Today, we continue to broaden our business horizons by sourcing for products and exporting overseas. South Valley is also a registered member of the Singapore Chinese Chamber Institute of Commerce and Industry (SCCIOB) as well as the Singapore-China Business Association.


  • To distinguish ourselves with a focus on custom-tailored products
  • To build a forward-looking company culture that is constantly open to new operational or technological innovations that speeds up productivity


A dedication to timely delivery and exceptional quality control so as to ensure consistency of customer satisfaction and positive experience.

Core Values

  • Integrity:
    We place emphasis on openness and transparency in our dealings with our partners and customers.
  • Excellence:
    We take pride in offering products of the highest quality and excellent customer service at all times.
  • Teamwork:
    Working together as one, we create great results by actively engaging every member of the team and showing respect for diversity.
  • Innovative:
    We embrace forward-looking ideas that enable our operations to keep up with fluid consumer expectations and demands. By constantly refreshing our knowledge on the latest developments, we are able to spot influential market trends overseas and introduce them here, connecting our customers with the latest product offerings.
  • Responsiveness:
    We do our very best to cater to the requests of our customers

Our Key Business

We specialise in the import/export and wholesale of kitchenware and houseware, assiduously bringing a select range of everyday products to the mass market.